Sven is a developer advocate, keynote speaker, former programmer, and tech marketer. He’s been studying teamwork for the last 15 years.
He’s been working in Denmark, Germany, and the US as a software team lead and developer advocate. For Atlassian and MongoDB he managed event content teams, produced several product keynotes, and defined the brand message for and beyond their customer conferences.
He got tons of experience building internal and external speaker programs for scaling public speaking, assuring an amazing presentation quality, and enhancing peoples careers.
Sven regularly speaks at small and large international developer conferences like Devoxx, Jfokus, Javazone, DevNexus, NDC, Codemotion, Code One, GeeCon, WeAreDevelopers, Jax and many more. Additionally he’s been working in programming committees of Jazoon, Jfokus , DevoxxUK, JavaOne, TopConf, and Øredev as a track lead and reviewer.
October 2022 – 🚀 Backlassian. Rejoining Atlassian as a DevOps Advocate
April 2022 – 🚀 Started as Lead Developer Advocate at Manfred
I started the internationalization efforts for Manfred, defining content strategy and brand positioning. I helped the product team build a career platform with a focus on software developers.
February 2022 – Time off
Taking some time off from work to focus on personal projects.
November 2021 – MongoDB.local London
Keynote Production and Breakout Content
Produced the first MongoDB stage keynote in almost 2.5 years. The goal was to create an engaging and dynamic keynote with live demo elements that resonates with the developer focused audience. This was also the launch of MongoDB’s new corporate design.
Story flow – Visual Design – Speaker Training – Customer Preparation – Directing
July 2021 – MongoDB.live
Virtual Keynote Production and Breakout Content
This virtual keynote was set up as a TV News show. It needed to keep the virtual audience engaged throughout the 60 minutes of new product announcements.
Story flow – Visual Design – Speaker Training – Customer Preparation – Editing
For the breakout content we shortened the presentation time, added live moderators, had extended live Q&A with speakers, and planned some entertainment for the breaks. The content was build with diversity in mind and we organized coaching, storytelling workshops, and slide design trainings for 80 speakers.
November 2020 – MongoDB.live Fall Events
Creating the program and coordinating speakers for 9 virtual events around the globe.
August 2020 – Community Speaker Program
Launch of a series of blog posts and online speaker training to help MongoDB community speakers with presenting at external events.
June 2020 – MongoDB.live
January 2020 – December 2021 Public Speaking
Speaking at 17 international events mostly virtually including 4 opening keynotes about developer productivity and database schema design.
🚀 January 2020 – Started as Developer Advocate at
September 2019 – October 2019 – K15t Team Up Tour
Planned, organized, and executed a 7 city roadshow to highlight our newest product developments.
January 2019 – Rebranding
Launching the new brand including new visual identity and web pages.
August 2018 – December 2019 – Organizational Structure
Worked with the leadership team on discovering the vision and mission of the company.
Helped teams to restructure to be self-organized with defining product strategy, data informed planning, and self guided goal setting.
🚀 August 2018 – Started as VP of Marketing at
Ran all the things marketing. Unlike other VP roles his job in a self organized company was not to manage a team but to lead a group of 5 marketer and help them master their job and exceed their goals.
2016 – 2018 – Content Lead for Atlassian Events
Produced and coordinated keynote and roadshow presentations
Defining a content strategy for Atlassian’s events including running the program committee to choose speakers and topics for more than 300 breakout sessions over the years.
2015 – 2018 – Atlassian Speaker Program
Scaling developer advocacy by enabling engineers to be speaker at external events. Running speaker training, maintaining options for speaking opportunities, helping finding topics and measuring the success of the program. We managed to increase the number of external presentations by 300% and enhanced some engineer’s career.
2011 – 2018 Public Speaking
Sven spoke at 80+ international events raising awareness for Atlassian and helping developer working more effectively together. Here are some highlights:
2011 – 2016 – DevRel Strategy
Defining and executing a scalable DevRel strategy and measuring the success of the program. Building the Atlassian User Community, running field marketing activities, writing articles, organizing webinars, and building a feedback loop for Atlassian’s engineering teams.
🚀 July 2011 – Started as Technology Evangelist at
🚀 January 2006 – Started as Developer Team Lead at